In the iterative process of developing a successful B2B marketing strategy, positioning with the outcome USP and message is crucial. This step helps to define what sets a product or service apart from competitors and communicates its unique value to potential business clients. The next step is marketing, where efforts are focused on reaching target B2B audiences and promoting the brand. The ultimate goal of this process is to generate leads and drive B2B sales. By continuously refining positioning and messaging through marketing efforts, businesses can improve their overall positioning in the market and increase success in B2B sales.